Office Practicum and Anti-Vaxers

This is purely an opinion piece.

I have a general mistrust of our health care industry. I don’t question the technology, the amazing things that can be done. Rather, I am disturbed that profit seems to be as much of a motive behind it as a desire to help people.

Here’s an example. I recently went for an eye exam, and the place I went to had multiple check out counters. It, as I said on seeing it, “reeked of health care business.” I wound up learning a little bit about that particular practice.

They were in the business of providing cataract surgery. There were actually turf battles in the town when they opened, fighting with the local hospital. It turns out cataract surgery is a lucrative business and this place had a reputation for performing the surgery on people that had no need. For example, one man with perfect 20/20 vision in his other eye, was told that he should have the surgery in both eyes because that’s what a lot of people do.

Do you see the problem? The thing is, cataract surgery is a wonderful thing. People who need it, and get it, sing the praises of being able to see clearly again. But if you go into that place, and they tell you you need cataract surgery, do you believe them?

Office Practicum’s Web site is a sales tool to spread the message of their software to pediatric offices looking for practice management software. This is as it should be. But, if you read through it, you’ll find that almost all of the benefits sited for the vaccine management capability that VacLogic provides are related to increased profitability.

Here is the first paragraph on the Web site, their elevator pitch if you would.

Just below that is a circle with classic benefit feature marketing. Here is the benefit advertised for the feature at the top of the circle, represented by a dollar sign.

First in the circle to follow is their vaccine capability (which is implemented with VacLogic).

Imagine a young mother bringing her new born infant into a pediatric office, and learning of all the vaccines they want to give to her child. Imagine now that that office gives off the vibe of an organization trying to “reach (its) financial goals” and “improve (its) vaccine cash flow.”

Might she not trust them?

In all fairness, managing vaccine inventory is a huge problem for a pediatric office, as that is, I believe, their biggest expense after personnel. VacLogic allows them to make accurate forecasts of upcoming vaccinations needed for each child, and schedule visits and manage inventory accordingly.

There is good news on the OP Web site. Even though the OP Web site emphasizes the financial benefits of accurate vaccine analysis and forecast, the pediatricians talking in their video testimonials emphasize, instead, how glad they are to be able to ensure that their patients get the vaccinations they need when they need them.

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